Branding for Architecture Studio based in Rio. In the time of being, I had been reading a lot of contemporary artists and philosophers that talk about landscape, place and time and was inspired by the idea of how time (and timing) makes the same space become a different place. The chosen name for the studio, labá, is a portuguese phonemic adaption of french adverb là bas, used to refer to a specific place or time. The studio was founded by three young female architects, so I also had in mind that the visual should represent the malleability, elegance and freshness present in them. As part of the branding project, I was responsible for the studio’s name, visual identity and stationery components.